THE DOS
- Connect and start conversation through social media and living life.
- Use social media to strike curiosity/start conversations. [not sell.]
- Be authentic. People can smell a phony.
- Have fun and go with the flow.
- When in doubt. Spit it out.
- Let the prospect be in the drivers seat.
- Always set the next appointment.
- If the answer is no, then ask for referrals or sign them up as a preferred customers.
THE PROCESS
- Ask questions.
- Listen for pain that the products or biz can resolve.
- Ask: Do you keep your options open?
- Connect the dots between their pain and your solution.
- Get permission to move forward “Does this sound like something you want more information about?”
- Book an appt [other options: send information, provide a sample.]
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THE DON’TS
- Don’t be on the hunt. People can smell desperation.
- Don’t sell on social media.
- Don’t be attached to the outcome of any one conversation. You will get NOS; you will get YESES; and you will get MAYBES. Keep going.
- Don’t over share. It’s called verbal vomit. Give people enough information to intrigue them to take a another look closer look.
- Don’t go into convincing mode. If it feels like you’re trying to drag your prospect to the finish line you are in convincing mode. And well.
- Don’t count your chickens before they hatch. Keep going.
- Don’t leave rambling voicemails.
- Don’t choke on asking for the appt or for the money. [Choking translates “Does not believe in biz or product.]