The Do’s and Don’t of Approaching a Prospect

THE DOS

  • Connect and start conversation through social media and living life.
  • Use social media to strike curiosity/start conversations. [not sell.]
  • Be authentic. People can smell a phony.
  • Have fun and go with the flow.
  • When in doubt. Spit it out.
  • Let the prospect be in the drivers seat.
  • Always set the next appointment.
  • If the answer is no, then ask for referrals or sign them up as a preferred customers.

    THE PROCESS

  • Ask questions.
  • Listen for pain that the products or biz can resolve.
  • Ask: Do you keep your options open? 
  • Connect the dots between their pain and your solution.
  • Get permission to move forward “Does this sound like something you want more information about?”
  • Book an appt [other options: send information, provide a sample.] 

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THE DON’TS

  • Don’t be on the hunt. People can smell desperation.
  • Don’t sell on social media.
  • Don’t be attached to the outcome of any one conversation. You will get NOS; you will get YESES; and you will get MAYBES. Keep going.
  • Don’t over share. It’s called verbal vomit. Give people enough information to intrigue them to take a another look closer look.
  • Don’t go into convincing mode. If it feels like you’re trying to drag your prospect to the finish line you are in convincing mode. And well.
  • Don’t count your chickens before they hatch. Keep going.
  • Don’t leave rambling voicemails.
  • Don’t choke on asking for the appt or for the money. [Choking translates “Does not believe in biz or product.]