The biggest mistake people make in sales….
PLEASE GET THIS WISDOM… READ COMPLETELY.
Why your prospects aren’t “getting it.”
To get people to buy your produce or become part of your business YOU MUST communicate that value of what you have to offer clearly. Your prospect cannot figure it out on there own. [Thise means asking questions so you can identify the problem your prospect wants to solve.]
Don't focus on the bells and whistles of shop.com, or even the nutrinerdy stuff about your products. Save that for after your prospect sees you as one who can solve the problem they have.
It’s important to remember that the question at the forefront of your potential client’s mind is
– “What’s in it for me?”
– “How is this going to help solve my problem that I’m struggling with right now?
It is up to you to get answers to these questions first.
- “What is the biggest pain or problem that this particular client is struggling with right now?”
- “What is the thing that is making them most unhappy?”
- “What is the highest priority for them to sort out in their life or business?”
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Then provide the solutions.
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