Catherine Watkins unpacks so eloquently a sales method that is heart centered and prospect/client focussed.
The basics apply whether you are selling the business, the products/systems, or even the next step to a TLS Client. The basics actually apply to sharing ideas of importance to you in any situation. Though Catherine is not an UNFRANCHISE OWNER – each principle applies.
INTRO 3 min 20 seconds
Catherine unpacks a heart-centered sales system that is different from a manipulative and pushy approach… and share the benefits of doing things differently.
STEP ONE: SET THE SCENE 2 min 48 seconds
Take charge of the conversation without being pushy and annoying.
STEP TWO: CLARIFY THE OUTCOME 2 min 28 seconds
Focus on the clients needs calmly and curiously.
STEP THREE: AWAKEN PROBLEMS 2 min 47 second
Let them talk without jumping in and getting pushy.
STEP FOUR: TEST COMMITMENT 2 min and 14 seconds
Explore how motivated the prospect/client is in getting an answer to their problems
STEP FIVE: COMPELLING FUTURE 2 min and 14 seconds
Get client excited about solving their problem and working with you. Also identify and address the obstacles that might get in the way to them moving forward.
STEP SIX: PRESENT THE SOLUTION 2 min 47 seconds
Use the information you have gathered to present the solution but first identify whether your solution is a good fit for the prospect/client. Be sure to get their permission before presenting the solution.
STEP SEVEN: ASK FOR THE DECISION 3 min 11 seconds
If you have done the previous steps there is no need for a pushy close, but your client is waiting for you to confidently ask for the decision.