Your calendar should be full of follow up appts.
HERE ARE OTHER REASONS TO CONNECT.
#1 Whenever you hit a big milestone, it’s a great reason to follow up. When you earn your investment back in your first check, reach out to the people you’ve spoken to thus far. “I know we talked when I first launched my business and it wasn’t the right time for you. But I had to tell you what’s happened in just a month. I’ve already earned back my investment, so everything from here on will help me save for the kids’ college funds/ go into our vacation fund/ toward a down payment on a house. I think you should take another look.
#2 When you earned a promotion [hit a pin level] .“I wanted to update you on my business, because I’m really seeing some traction here. Since we last talked, I’ve been promoted to an executive position…which means my earnings have continued to grow. Maybe you should take another look. It sure would be fun to help you earn extra money and perks like this.”
#3 When people on your team experience a promotion. “I had to reach out because I’m not only having great success, but I’m helping other people reach big milestones in their businesses. My business partner just received a promotion in income, and she’s building her business around her two kids and demanding nursing career. She’s on track to be able to cut back her shifts soon. I think you should take another look at this because you could enjoy this kind of success too.”
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#4 When our first attempts at talking about business was awful. “Remember how we talked about my new business a month ago? I want to be honest with you. It was all new to me and I don’t think I did a very good job talking about my new gig. I probably confused the hell out of you. But now that I’ve got the hang of it and I’m seeing this sucker grow, I’d love a do-over so you can really understand what we’re doing and how we do it. It still may not be the right fit for you, but at least we’ll know. This time it won’t be because I didn’t explain it well, but because you don’t want to grow your own side biz to bring in extra income.”
#5 New product launches. “The last couple of times I’ve seen you at the gym, you complained of being so tired. So I had to reach out because we just launched a new formula that’s been clinically proven to increase energy. I
lead to business talk once they are satisfied…
#6 A GMTSS event in their city. I know the last time we talked, my business wasn’t a good fit for you. But I had to reach out and see if you’d like to restart a conversation. There’s an informal event happening in your area next week, and if you decide you want to take a closer look, it will be a great opportunity.” If the answer is still “no” ask for referrals. “I totally get it’s not for you, but since we’re expanding in your market, your local network is going to hear about us. If they’re not going to hear about it from you, I’d love for them to hear about us and our products from me. Do you have a few more minutes to talk about exactly who I’m looking for and who in your network should hear about us?”
#7 Good news or media coverage about your company. When ma receives awards or media coverage, either for your products and services or your business, it’s a great reason to loop back with people you’ve talked to before. "Hey. I know we’ve talked about my business before and it wasn’t a good fit, but I thought you might want to take another look. Our Company just received the torch award from the better business bureau for marketplace ethics… I am looking for partners recognize the value of being with the company that has rock-solid ethics.
#8 To give back. Remember the saying – you’ll get what you want if you help others get what they want. Don’t just cultivate one-sided relationships. Give to people by being helpful, being a connector, being genuinely interested in others, and singing other’s praises.
example: facebook post… you need to go by stick boy bakery. They ve got the best sourdough bread in town.Post a picture of you eating at their bakery.